YouTube’s Create app, a competitor to TikTok’s creative tools, expands to 13 additional markets


YouTube Create, Google’s standalone mobile app for creators that helps them produce both short films and longer videos, is expansion to a broader set of markets after launching beta testing last fall. The app was initially available on Android in the United States and a handful of other select markets, but today it will be available in more than a dozen additional countries, including Brazil, Spain, Canada, Australia, Hong Kong and others.

With this move, Create will now be offered in a total of 21 countries.

The idea behind Create is to offer video creators a suite of free, easy-to-use tools for creating videos on the go. Announced at YouTube’s Create event last September, the tool aims to address specific challenges creators face, including editing videos and using creative tools, such as stickers, GIFs, and effects. The app also takes aim at TikTok, whose built-in creation tools and AR and AI filters have made it a popular choice for non-technical creators who want to experiment with video but may not have video savvy. ‘editing.

Image credits: Youtube

With Create, users can upload clips, split and trim videos, use effects, and access royalty-free music to complement their videos. These songs, which are copyrighted, will also sync the song’s beats with the music videos, like on TikTok.

Another popular tool, Audio Cleanup, leverages a denoising model to reduce background and ambient noise and improve the audio quality of users’ clips saved on their smartphones.

A built-in voiceover tool is also available that includes automatic and editable captions, with various options for stylizing the text.

Once users finalize their edits, they can publish them directly to YouTube with a single tap.

Image credits: Youtube

By offering a suite of tools just for YouTube creators, the company hopes to capture more of the market that prefers to use standalone tools to edit videos. For example, even though TikTok has an extensive library of built-in effects, many creators turn to ByteDance’s other creative app, CapCut, to prepare their TikTok videos. Create offers a similar feed for those who prefer to post to YouTube.

Starting today, the Create app is available into new markets including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, Netherlands, New Zealand, Spain, Taiwan, Thailand and Turkey. It was initially launched in the United States, Germany, France, United Kingdom, India, Indonesia, South Korea and Singapore.


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