YouTube now allows you to embed music videos in your Shorts

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YouTube is presentation the ability for users to embed or “remix” a music video into their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has something that TikTok doesn’t, namely a vast library of official music videos, it makes sense that the platform would leverage this to further its short-form video ambitions.

This decision is all the more significant as it comes a few weeks after Universal Music Group. released his catalog of songs of TikTok, removing the ability for users to add music from popular artists like Taylor Swift, Billie Eilish and Ariana Grande into their videos.

There are four tools Shorts creators can use when remixing a music video on YouTube. The “Collab” tool allows you to display the video clip right next to your own video. For example, the tool lets you create a short film in which you dance to the choreography of a music video while having the music video playing alongside your own video.

The “Green Screen” tool allows you to use the video clip as the background of your Shorts. This format could be used for reaction videos. Many people upload videos of themselves reacting to a new music video for the first time, and this format makes that process easier. The “Cut” tool lets you take a five-second clip of a video clip and add it to your short film, while the “Sound” tool lets creators take just the audio from a clip video and use it in their short film.

YouTube Shorts' new music video remix capabilities

Image credits: Youtube

To get started with the feature, you need to navigate to the video clip you want to remix into a short film, tap the “Remix” button, and choose one of the four tools. You won’t be able to remix any music video, as YouTube notes that in some cases, an artist or music label may have chosen not to let Shorts creators remix their music videos.

“On YouTube, you can watch the music video on repeat, discover other short films created from the same song by other fans, discover in-depth clips from your favorite artists’ catalog, and relive those moments by remixing them like yours,” wrote Sarah Ali, senior director of product management at YouTube, in a blog post. “All of this can happen in one place and it’s just on YouTube.”

Ali points out that Shorts offers a feature that isn’t available on competing products like TikTok and Meta’s Reels, giving it an edge over its competitors.

Today’s announcement comes two weeks after Google revealed that YouTube Shorts has crossed the 50 billion mark daily views. The company previously reported 30 billion daily views as part of its Q1 2022 results. Although the difference in numbers shows healthy growth, daily views on Shorts still lag behind Reels. Meta revealed last October that Reels garnered 140 billion daily views across both social networks. Meanwhile, YouTube Shorts is still chasing TikTok, which arguably remains the most popular short video platform.

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