WhatsApp introduces helpline in India to scale back AI-generated misinformation and deepfakes


WhatsApp will quickly get an vital safety characteristic that may assist customers in India keep away from misinformation, particularly these generated by synthetic intelligence (AI) and deepfakes. Meta and the Misinformation Fight Alliance (MCA) introduced on Monday that they are going to quickly launch a helpline on WhatsApp the place customers can report all such instances. This growth comes simply days after 20 main tech firms, together with Meta, Amazon, Google and Microsoft, promised work collectively to detect and counter dangerous AI content material forward of the 2024 world elections.

MCA, an intersectoral collaboration group targeted on eliminating misinformation, partnered with Meta to work on this new safety characteristic. WhatsApp Helpline can be a chatbot the place any consumer can simply contact and report a message that spreads misinformation or is a deepfake. Deepfakes are AI-generated content material, primarily in picture or video type, that impersonate one other particular person or manipulate objects and information to mislead viewers. Usually, such content material is hyperrealistic and may spark paranoia and frenzy amongst giant teams.

The MCA will set up a “central deepfake evaluation unit” that may work intently with its fact-checking member organizations and consider and confirm every reported put up. If the reported content material seems to be misinformation or an AI-generated deepfake, it is going to be debunked and the posts could also be eliminated. The chatbot can be accessible in English and three Indian regional languages ​​together with Hindi, Tamil and Telugu.

Based on the assertion, the purpose of the initiative is to implement a four-pillar strategy: detection, prevention, reporting and driving consciousness. The WhatsApp helpline is predicted to enhance accessibility to dependable data and supply a spot to confirm messages. The characteristic can be accessible by March 2024.

Meta additionally runs a number of fact-checking packages in India and has partnered with 11 unbiased companies devoted to this job and serving to customers forestall the unfold of false data on its platforms. On WhatsApp, customers already had the choice to report a message to greater than 50 member organizations of the IFCN (Worldwide Reality-Checking Community) to confirm data. Moreover, many fact-checking companies preserve their WhatsApp channels that customers can observe to search out verified and dependable data in a well timed method. The moment messaging platform additionally limits the unfold of misinformation by limiting the variety of messages transferred.

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