Tinder expands identification verification to US, UK, Brazil and Mexico


Tinder is increasing its identification verification program to customers within the US, UK, Brazil and Mexico, the corporate announcement Tuesday. This system is a further step for customers to substantiate the authenticity of their profiles on the courting app and obtain a verified blue verify mark. Tinder plans to make this characteristic obtainable in the US and Mexico by summer time, and in the UK and Brazil by spring.

The growth of this characteristic comes as synthetic intelligence makes it more durable to find out what’s actual and what’s faux. That is additionally as a result of the Federal Commerce Fee (FTC) reported final yr that romance scams value victims $1.3 billion in 2022, whereas the median reported loss was $4,400.

Tinder first examined the identification verification program final fall in Australia and New Zealand. The corporate discovered that customers who accomplished the identification verification choice noticed a 67% improve in matches in comparison with these not verified.

To confirm your identification within the app, it’s essential to present a selfie video and a sound driver’s license or passport. A 3rd-party supplier will then verify whether or not the face within the selfie video matches each the photograph on the ID in addition to the individual’s profile images. The verification course of will even confirm the date of start on the ID doc.

Tinder's new identity verification

Picture credit: Tinder

The identification verification instrument shouldn’t be confused with Tinder’s photograph verification characteristic, which permits customers to show to others that they’re neither a robotic nor a catfish. When Tinder first launched photograph verification, customers needed to take images of themselves, posing as instructed, to be verified on the courting app. Nonetheless, final yr, Tinder strengthened the method by requiring a video selfie as a substitute of images.

Tinder now says that customers who solely full Checking images will now obtain a blue digicam icon badge, whereas customers who solely full ID verification will obtain a blue ID icon badge. Customers who full each identification verification and photograph verification will obtain a blue verify mark.

By including identification verification to the courting app, Tinder goals to assist customers really feel extra assured about speaking to an actual individual reasonably than a scammer or catfish.

Right this moment’s announcement is not actually a shock, since Tinder introduced in 2021 that it deliberate to do Voluntary identification verification will probably be obtainable globally sooner or later. The corporate has been creating its identification verification instrument for years, having first launched it in Japan in 2019, the place verification is required by regulation. It is smart for Tinder to increase identification verification to extra nations, particularly since AI-based scams and romance scams are on the rise.


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