TikTok’s AI-powered creative assistant is now available directly in Adobe Express


Adobe and TikTok today announced that TikTok’s AI-powered creative assistant is now available directly within Adobe Express. Both companies say the integration will be helping businesses and creators create and market content more effectively. Creative Assistant is now available globally in English as an add-on in Adobe Express for free and Premium users.

Adobe Express’s Creative Assistant add-on aims to reduce the time and effort required when working on different platforms when creating content. With Adobe Express, creators have access to templates, Adobe Stock video clips, audio files, stickers, and an Adobe Express TikTok video maker. With the new Creative Assistant add-on, creators will have access to TikTok’s insights on trending hashtags and AI-powered tools, all within Adobe Express. Assistant can also brainstorm creative ideas or even write video scripts.

The integration also allows businesses and creators to schedule and publish content directly to TikTok, without having to leave Adobe Express.

“The new Creative Assistant add-on for Adobe Express reduces the time, effort and resources needed to work across different platforms at every stage of the content ideation, creation and distribution process,” said Stacy Martinet , Adobe’s vice president of marketing strategy and communications, in a statement. “We see huge value in being the first to collaborate with TikTok Creative Assistant, bringing together our unique creative tools and deep knowledge of a highly engaged audience and global platform, to help create content that brings real commercial value to our customers.

To get started, you need to go to the add-ons section in Adobe Express, search for Creative Assistant and install it. Let’s say you’re a brand looking to create a Valentine’s Day TikTok to promote a special sale. You can browse the models to find the one you like. You can then view trending hashtags to see what type of content gets the most views, then enter a prompt in the Assistant to get some creative inspiration.

For example, you can ask the wizard to “write a script for a Valentine’s Day offer for my plant store.” 20% off all plants. Based on this prompt, you will receive a suggested script to help you structure your approach to the ad. For example, the script will give you suggestions for visuals or text that you can use in your ad.

Once you’re ready to publish, you can ask the Assistant for an eye-catching caption for your ad. You can then add your hashtags and publish your ad.

“We’re excited to integrate Creative Assistant into Adobe Express and help businesses seamlessly create TikTok-focused campaigns within the platform they know and love.” Having the ability to imagine, create and publish everything in Express further allows businesses of all sizes to create for TikTok at scale,” Sofia Hernadez, TikTok’s global head of marketing, said in a statement.

TikTok first launched its Creative Assistant last September to help brands quickly create videos using AI. Integration with Adobe Express allows creators and brands to create and publish their content more efficiently in one place.


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