Telegram launches ad revenue sharing using toncoin next month

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Pavel Durov, CEO and founder of Telegram announcement today that the company will launch its advertising platform next month, allowing channel owners to receive financial rewards. The company will pay rewards using toncoin on the TON blockchain. Channel owners will start receiving 50% of all revenue generated by the business from displaying ads on their channels.

Telegram channels allow users to broadcast public messages to a wide audience. Durov says that even though broadcast channels on Telegram generate a trillion views each month, only 10% of those views are monetized with Telegram Ads, its promotion tool. In March, the Telegram advertising platform will be open to channel owners in almost a hundred countries, marking a major shift towards content monetization.

The company did not provide any details on eligibility, but TechCrunch has reached out to find out more.

“To ensure that payments and ad withdrawals are fast and secure, we will exclusively use the TON blockchain,” Durov wrote in his announcement message on Telegram. “Similar to our approach with Telegram usernames on Fragment, we will sell advertisements and share revenue with channel owners in Toncoin. This will create a virtuous cycle where content creators can either cash out their Toncoins or reinvest them into promoting and upgrading their channels.

The TON token soared almost 40% to over $2.92 after the news was immediately released and stands at $2.65 at the time of writing.

With this latest announcement, Telegram will join YouTube and X (formerly Twitter), which both offer ad revenue sharing with users. YouTube offers a 55% share of ad revenue to creators in the YouTube Partner Program, as X started offering income sharing with users in July 2023. Meta also has I tested a new payment model for its Ads on Reels monetization program.

Telegram has over 800 million monthly active users worldwide and Telegram users generate over 500 billion views across broadcast channels each month.

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