Seed Funding: Everything Founders Should Know About Fundraising, Seed Rounds, and More for 2024


If you are looking for In today’s startup funding environment and thinking it’s tough, you’re not alone. The last few years have been a roller coaster ride for startups. First there was uncertainty in the early days of the pandemic, then came exuberance in the mid-to-late pandemic, when money flowed freely to startups of almost every stripe. The amount of seed funding has increased, as have valuations.

Today, things are no longer so copacetic. Money is tighter and the hurdles for startups are greater. But for early-stage entrepreneurs, that doesn’t mean it’s not a good time to launch a seed round.

“I’ve been really excited about the types of entrepreneurs we’re seeing in the early-stage ecosystem right now,” Talia Goldberg, partner at Bessemer Venture Partners, told TechCrunch+. “In a way, when the markets are a little down, the real entrepreneurs come out. »

To understand what’s happening with funding rounds this year, TechCrunch+ spoke with Goldberg and two other veteran investors: Pae Wugeneral partner at SOSV, and Maren Bannon, partner at January Ventures. They gave their perspective on the steps they look for when evaluating seed-stage pitches, the types of sizes and valuations they see, and the advice they give to companies in their field. wallet.

Seed tour: current state of mind

The definition of a seed-stage startup has evolved over the years as size and valuations increase. Investors also expect to know a little more from potential companies, in terms of market fit and revenue. The pandemic is partly to blame, Bannon told TechCrunch+.

“There was a lot of capital in the COVID era that came in — all these angel funds, operator funds, rolling funds, a lot of which was allocating capital to pre-seed,” she said .

As a result, pre-startup valuations were higher than they are today. But recently those funds have declined, Bannon added, driving down pre-startup valuations. For companies that have raised pre-seeds in recent years, this can make later fundraising more difficult.


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