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Do you want to integrate various video clips generated by Stability AI into a movie? There is now a tool for this.
Morphing Studio, which has its own text-to-video conversion model, has just introduced an AI filmmaking platform. The eponymous tool takes the form of a storyboard, in which users can create and edit shots by entering text prompts for different scenes, and combine them into a cohesive narrative.
The creation process is based on Morph’s partnership with Stability AI, although eventually Morph plans to introduce a range of generative video models for users to choose from. Morph calls the process of generation, editing and cross-functionality a “workflow”. Users can share their unique workflow in Morph’s creator community, where others can reproduce and modify the models by simply changing the AI prompts.
“Filming, editing, and post-production were once separate steps in traditional filmmaking, but AI is blurring the boundaries of these steps and transforming them into a single, continuous process. If you are not satisfied with a photo, you can regenerate it on our web. AI has introduced a new workflow in film production,” said Xu Huaizhe, co-founder of Morph, in an interview with TechCrunch.
Xu is part of a team of doctoral students in computer vision. dropouts from the Hong Kong University of Science and Technology who founded Morph Studio in 2023. It sees CapCut, the popular video editing app from ByteDance which is also Powered by AIas a potential competitor to Morph and he wants to ensure that his startup is not “easily replaceable by another ByteDance application”.
According to Xu, Morph’s moat will depend on its ability to create a vibrant user community. “Community is hard to replace,” suggested the founder. In terms of technology gaps, Xu said Morph has made great efforts to refine the model to “better meet the needs of creators.”
Morph now employs around 10 people and has so far raised $2.5 million in funding from Baidu Ventures.
Meme generation
Xu’s commitment to building community around videos was evident in Morph’s inaugural project: a place to share AI-generated memes. The startup set out to work on high-definition videos, but to explore use cases, it first refined a template for creating GIFs from text prompts.
“Nowadays, young people communicate and consume information through memes,” Xu said. “There are many image-based communities, like Reddit and 9gag, but until now there has been no video-based online community.”
This observation prompted Xu to create a Telegram group where people were only allowed to “talk” via GIFs. The group grew to 300 members in a matter of days, with users posting GIFs featuring Elon Musk donning a space suit or Donald Trump dancing disco, all generated with Morph’s AI model. A similar Discord channel launched later. These days, Morph is focusing its resources on improving the film production platform.
“We found that people don’t really care if GIFs look a little fake. They like to be able to say it’s AI-generated,” Xu said. “People use memes to convey greater meanings than they can with words.”
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