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Meta’s WhatsApp announcement a collaboration with the Misinformation Fight Alliance (MCA) to deal with the sharp rise in faux information and deepfakes in India, particularly because the nation strikes nearer to its election dates.
Final week, Meta introduced that it could launch a devoted fact-checking hotline on WhatsApp subsequent month “to fight media-generated misinformation utilizing synthetic intelligence that may mislead individuals about problems with public significance, generally referred to as deepfakes, and assist individuals join with verified and verified info. credible info. »
Commenting on the launch, Shivnath Thukral, India Public Coverage Director at Meta, mentioned: “We acknowledge the issues round AI-generated misinformation and consider that combatting it requires concrete and cooperative measures throughout the trade. »
Thukral added, “The Deepfake Evaluation Unit (DAU) can be a vital and well timed intervention to cease the unfold of AI-based misinformation amongst social media and web customers in India. »
Meta shouldn’t be the one firm that should step up its efforts to fight faux information in India. In December 2023, Youtube India has additionally centered on offering dependable info from trusted sources.
Enhance WhatsApp work expertise
Lately, WhatsApp India rolled out a number of new options to enhance the WhatsApp enterprise expertise. In response to Techwire Asia“WhatsApp for Enterprise has 50 million prospects and a few third of them (15 million) are Indian corporations. Moreover, WhatsApp has been and stays a well-liked chat app in India and regardless of some controversies concerning the app’s options, most Indian companies and shoppers nonetheless favor the app over any of the opponents which have emerged during the last years.
WhatsApp is growing a public channel listing to assist enterprise customers uncover related channels based mostly on classes and pursuits. This may make it simpler for companies to achieve their target market organically.
With over 500 million WhatsApp Enterprise app customers worldwide, the platform continues to quickly evolve as a buyer engagement and e-commerce channel. Disabling reactions is the newest approach WhatsApp is permitting massive corporations to ship content material extra effectively.
WhatsApp permits channel admins to disable reactions
Launched in June 2022, WhatsApp channels present a one-way communication platform between companies and organizations and their prospects and subscribers. Admins can share textual content, pictures, movies, and polls to which customers can react with emojis.
In response to a report from WABetaInfo, The most recent beta model of WhatsApp for iOS now permits channel admins to disable reactions if they need. When reactions are turned off, channel subscribers can not react to new updates with emojis.
Why disable reactions?
This function provides channel house owners extra management over the dialog. By eradicating reactions, admins can give attention to shared content material slightly than emojis and facet chats.
This additionally avoids misinterpretation of messages. Reactions can doubtlessly be misunderstood or misinterpreted, so turning them off mitigates this danger.
General, the function permits WhatsApp channels to perform extra like conventional broadcast platforms with content material flowing in a single path slightly than two-way buyer conversations.
(By Akriti Seth, journalist, 150Sec)
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