Liveliness is a sports community app for finding new workout friends


Finding people who share your active passion – hiking, biking, running, whatever – is a pretty persistent problem. Current friends and family won’t always do the same sporting activities as you and making new friends at the gym or on the crag can be a bit awkward. Same, try your luck on random Facebook or WhatsApp groups. One step forward Livelinessa Spanish startup that creates a community application around shared sporting passions.

The freemium app, which was on display at 4YFN at MWC this week, allows users to create a profile to find others with similar activity interests.

There is a chat function and the ability for users to set up events that other users can register for. It also offers a stream of organized (non-user) events, geared towards learning and improving different sports, such as running clubs, street yoga, calisthenics sessions, etc. These can include paid events, giving the startup a way to earn commissions. It also plans to monetize through a premium version of the app, with additional features for subscribers.

Helping users connect with qualified sports coaches is another design goal of the app.

Founder and CEO Marco Savino said he came up with the idea because he wanted to find people to go hiking with and wasn’t impressed with other dating apps (including the longtime actor in this domain, To meet) — seeing a gap for an application dedicated to athletes. “The main idea of ​​the app is that people can create plans together,” he told us. “For example, I want to go to the beach tomorrow and run – so you can post your plan and people can join in.”

The app soft-launched almost a year ago, but received a major update last summer. “We started in August last year improving the app and collecting all the feedback,” Savino said. “We have – mainly here in Spain – a total of around 2,300 users. Over the last three months, people have really started using the app, planning and creating events.

Users range in age from young to middle-aged. There is also a great mix of sporting interests – and users can mark one or more interests – but it suggests that running is currently the most popular.

“We just tried to make the app as simple as possible so people understand it and know how to use it,” he added. “If you go and look at all the projects, you can see people talking and having meetings, so it’s really nice to see people starting to understand the app and using it.”

With mainstream social media feeling increasingly broken as a tool for human connection, there could be an opportunity for niche social networks like this to quietly get involved and build traction by creating more welcoming and community-oriented spaces, focused on common interests. Fitness tracking app Strava has certainly become more active on the social media front.

Throwing insults in online culture wars is not a fun pastime for most people. Why not ignore the sound and fury of X and the like and take a chance on a smaller network that could actually help you expand your social circle?
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