iPhone enterprise in India outpaces particular person EU international locations for Apple, says Morgan Stanley


Apple’s long-term guess on India is beginning to repay. The corporate’s iPhone income in India jumped 42% year-over-year in 2023 to $8.7 billion, Morgan Stanley wrote in a observe Friday.

iPhone shipments in India elevated 39% year-on-year in 2023 to 9.2 million models, making it the fifth-largest smartphone marketplace for the iPhone. The iPhone enterprise in India is now bigger than that of another nation within the European Union, Morgan Stanley added.

“Because of this in FY23, India accounted for 4% of iPhone shipments and income, up from 3% in FY22 and 1% 5 years in the past. This compares to iPhone shipments in China, which accounted for 20% of iPhone shipments and income in FY23 (down 1-2 factors YoY, respectively),” the analysts wrote .

“Finally, which means India, as a standalone market, remains to be not sufficiently big to offset the declines we see as we speak within the China market, but when India continues to develop in similar trajectory whereas iPhone shipments in China stay steady, India could be a bigger iPhone market than China by 2027.”

Driving iPhone progress in India is rising shopper demand for premium units with bigger storage capability slightly than the newest fashions. The typical iPhone bought in India final yr had round 260GB of reminiscence, a rise of 26% from 2022, Morgan Stanley stated. iPhone common promoting costs (ASP) in India elevated 2% year-over-year to $940 in 2023.

The highest 5 iPhone fashions shipped within the nation had been iPhone 13, iPhone 14, iPhone 14 Plus, iPhone 14 Professional and iPhone 15 and so they accounted for 86% of whole gross sales, in response to the information from the analysis agency IDC, cited by Morgan Stanley. At $940, Indian iPhone ASPs nonetheless lag behind the worldwide common of $1,045 by about 10%.

Apple sees India as a significant progress engine sooner or later, opening its first two retail shops within the nation final yr. The corporate can be more and more transferring the manufacturing of its iPhone to the South Asian nation. Morgan Stanley estimates that the tech large’s income in India will attain $40 billion by 2032.


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