Cowboy Allays E-Bike Users’ Biggest Fears with On-Demand Repairs and Tune-ups


Cowboy is launching a new repair and service program designed to give its e-bike users more ways to keep their wheels on the road.

The new service option further reassures European Cowboys riders wanting to keep their e-bikes on the road. While traditional bikes are said to be easy to maintain, e-bikes are both expensive and have many more problems, both on the software and hardware side – a fact that every e-bike owner is well aware of.

The company just announced that it will begin offering a new on-demand service program for basic maintenance, customization and repairs, delivered to the pilot’s home. Services, which include tire repair, setup, rear rack installation and more, can now be booked via Cowboy’s existing app from €69/£69. The on-demand service option is available nationwide in Germany, Belgium, the Netherlands, Luxembourg and “capital regions” in France, the United Kingdom, Austria, Sweden, Denmark and in Italy.

Cowboy already offers repairs and tune-ups in a few physical stores in Berlin, Brussels and Paris, as well as through a series of partner European bike shops trained in servicing its bikes. The company also allows passengers in certain markets to purchase a £20 monthly subscription known as Cowboy Care, which covers 14 European cities including Amsterdam, Munich, Brussels, Paris and London.

Like any startup, an e-bike company can disappear overnight, potentially leaving thousands of dollars worth of e-waste in its wake. Cowboy’s rival, Dutch e-bike manufacturer VanMoof declared bankrupt last year, leaving its loyal customers (including the current author) scrambling to figure out how to operate their bikes.

Cowboy actually worked at night on an application which allowed VanMoof owners to download their bike’s digital keys after their rival’s bad news broke last summer. The remains of this company have since been was acquired by Lavoiea division of McLaren Applied, giving VanMoof riders a slight glimmer of hope that their motorcycles will continue to perform.

The solid expansion of Cowboy’s services is a good sign for the company and its riders, especially those who aren’t near a partner bike shop and wouldn’t be interested in paying a monthly subscription fee. While the company now also sells its handsome bikes in the United States, the company told TechCrunch that it is focusing on Europe first to “establish a strong foundation for success” in its core region, with plans to expand new repair options. side of the road.


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