Bluesky, a Twitter alternative, presents personalized Super Bowl feeds (with and without Taylor Swift)


Alternative to Twitter/X Blue sky is gearing up for one of the biggest weekends in social media with the launch of personalized feeds prepared for Super Bowl fans. One thread focuses on conversations around the big game itself, while the other also includes information about Taylor Swift, who is should attend to cheer on her boyfriend, Kansas City Chiefs tight end Travis Kelce.

Attention to Swift’s attendance at Kelce’s games throughout the season divided sports fans, leading the NFL to defend your cover of the pop star — especially after Kelce said the NFL was “doing too much.”

But this divide also provides the perfect time to demonstrate Bluesky’s support for algorithmic choice – a differentiating feature for the startup that aims to become a decentralized version of Twitter.

On Blue sky, users don’t need to be locked into a main, algorithm-driven feed like on other social networks. Instead, the platform supports creating a wide variety of custom feeds to create unique views on its public content. Some of them are created by the Bluesky team, like the “What’s Hot” feed featuring trending posts, while others are created by community members, like the dedicated feed. news featuring publications from verified news organizations or the one with cute animal photos, For example. Developers have also created tools for creating custom feeds, like Bluesky Feed Creator And Aerial flowallowing everyone to create their own feeds using a visual editor.

In the case of the Super Bowl, Bluesky decided to show off the power of its personalized feed capabilities with two variations: one is a Super Bowl LVIII stream that will help football fans find each other on the growing social network. The other is a similar feed, but also includes discussions about Taylor Swift in the middle of the conversation. Cleverly, Bluesky has dubbed this one “SB (Taylor’s Version)”.

Note Member of the Bluesky team Emily Liuthe idea behind the multiple feeds boiled down to the fact that “…some football fans have a deep feeling that they *don’t* see TS-related content in their football news…” she said.

As lightweight and seemingly silly as this use case may be, it’s a perfect demonstration of what it means to personalize your social media based on your own interests through algorithmic choice.

The feeds you like can be pinned to your homepage for easy access, making Bluesky’s version for everyone unique. There are a wide variety of custom feeds to choose from. Some are themed feeds, like these new Super Bowl feeds, while others simply give you a different view of your network, like feeds that include posts from your “Mutuals”, feeds of posts “popular with Friends” or feeds featuring posts from “Silent Posters” – meaning people engaging in conversations less frequently whose posts might otherwise have been missed.

While Bluesky isn’t necessarily known for having a large community of sports fans, it gained more attention after launching this week to the public following a long invite-only period during which some wondered whether he hadn’t arrived too late. But so far, things are looking good for the new network on that front. After opens its doors on TuesdayBluesky added 1.3 million more users, more than Mastodon Monthly Active User Base at present, for comparison. (Mastodon is another open source rival to Twitter, but which relies on a different protocol). In total, Bluesky has more than 4.5 million users from Friday afternoon.

Image credits: Blue sky

Whether personalized feeds will prove a long-term appeal remains to be seen. X has proven surprisingly sticky, although it now faces numerous competitors, ranging from small startups to tech giants like Meta. Like Twitter, the network was the go-to place for real-time sports commentary, analysis and fan reactions – a habit that football fans can find hard to break, no matter what kind of new management tools there are. of their networks which become available.


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