Beamer buys Userflow to create a consolidated user experience platform

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Tis the season for mergers and acquisitions in a difficult technological job market.

This morning, Video projectora Boulder, Colorado-based company developing tools that enable businesses to reach users through their apps (e.g. via push notifications), announced the acquisition User Flowa user onboarding software startup, for $60 million.

Satya Ganni, CEO of Beamer, says the purchase, financially supported by Arsenal Growth Equity and Camber Partners, Beamer’s lead investor, will expand Beamer’s capabilities by offering a consolidated toolkit for product teams.

“First and foremost, current customers of Beamer and Userflow should know that this partnership will allow each company to better serve the needs of its existing customer base first and foremost,” he told TechCrunch via email. “Hopefully, with a shared vision and demand from both customer bases, both products will continue to evolve to better meet the needs of existing and future customers, as the market has confirmed demand for a connected suite of tools including Beamer features. and Userflow, among others, and meets the needs of product organizations around the world.

Userflow, headquartered in San Francisco, was founded in 2019 by Sebastian Seilund and Esben Friis-Jensen. Before joining Userflow, Seilund helped found Billy, an accounting software company, and spent about a year at Google as a software engineer. Friis-Jensen previously co-launched Cobalt, an application security platform, and before that he was a consultant at Accenture in the SAP division.

Userflow provides a suite of modules for creating product onboarding experiences: experiences incorporating checklists, surveys, product tours, and more. Through the platform, developers (and non-developers) can add help guides and feature announcements to new and existing apps, with a content editor that supports multimedia, including links, a Live customer support chat, images and videos.

One of the most unique features of Userflow is automated triggers; Developers can configure a trigger to perform actions, like moving to the next step in an onboarding flow, when users click an element or type in a text field. Elsewhere, Userflow can facilitate surveys and collect metrics that can be funneled into an analytics tool such as Amplitude or Mixpanel.

Userflow was fully started before today, Seilund noted.

“This is a proud moment for us at Userflow after embarking on this journey in 2019,” he said, adding that there were no plans to downsize. “Joining forces with Beamer and aligning with Camber’s vision opens up entirely new, exciting opportunities for our customers. We are impressed by Beamer’s comprehensive toolkit and excited about the combined potential to even better serve our global customer base.

Either way, Userflow seems to fit Beamer’s product vision perfectly. Beamer, founded in 2017 by Mariano Rodriguez and Spencer Coon and supported through $20 million in venture capital, aims to help teams build applications, services and software to highlight new capabilities, prioritize what to build next and gather user feedback.

Beamer’s business has benefited from an industry-wide shift in focus toward customer loyalty. A recent investigation from OneSignal, a customer engagement platform, found that 95% of product and marketing experts believe retention is either “very important” or “somewhat important” to their business. The reason? This is an almost foolproof way to increase your income. According to According to research by Bain & Company’s Frederick Reichheld, increasing retention by just 5% can increase profits by 25% to 95%.

Beamer competes with a number of product engagement platforms in the market, including Batchwhich raised $23 million in 2021. But with the acquisition of Userflow, Beamer is that much more differentiated – and better positioned, one might think, to take on a sector that could be worth $33.11 billion. dollars in 2028, compared to 19.73 billion dollars in 2023, according to information from Mordor.

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