20PRODUCT raises $5 million to place top product experts in your cap table


20VC founder Harry Stebbings has unveiled his third and final spinoff fund called 20PRODUCT which is starting with $5 million in capital commitments.

Similar to its previous funds, 20SALES And 20GROWTH, 20PRODUCT brings together a group of experts who will invest in early-stage founders looking to start, grow and scale their businesses. Essentially, it’s like having many experienced operators in one line on your cap chart, Stebbings told TechCrunch.

The fund will write checks of $100,000 and above for pre-seed, seed and Series A companies and will not make follow-on investments.

These three special funds grew out of Stebbing’s efforts to bring in experts from various companies to speak with the founders of his portfolio.

“The way venture capitalists help founders is fundamentally broken, and the people best suited to help founders are operators,” Stebbings said. “For me, it’s about how to structure a mechanism and a product to enable founders to get the best possible service from their investors.”

20PRODUCT includes a group of eight people from companies like Shopify, Nubank, Spotify, Snap, LinkedIn, Ramp, Match and Xiaomi.

Founding partners include Hugo Barra, Jack Brody, Geoff Charles, Glen Coates, Tomer Cohen, Jag Duggal, Gustav Söderström and Will Wu.

Everyone will keep their current job and participate in the fund part-time. Stebbings is also a sponsor and advisor to this fund.


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